When a product says “100% nutritionally balanced & complete according to AAFCO” what does that actually mean? And who are AAFCO?! In this course, we introduce you to the pet food regulators and how they deem your pet food product of choice is absolutely perfect for your dog every day of their lives. From the truly woeful feed nutrient guidelines to the whole “complete” myth, this ones a shocker. Compulsive viewing for anyone recommending “complete” pet food. Comes with Chapter 19 of my book, Feeding Dogs, detailing not only the lack of regulation but the recent DCM scandal.